Here's A Checklist For Going National

It's always wise to develop your business in one region, pre-test there, and then branch out. But what if you feel you're ready to roll out nationally? Here are some preparatory thoughts to keep in mind:

• Few companies can afford to go national
• in one leap; the smart ones aim for a
• strong regional presence first and then
• expand selectively.

• Organizational structure informs what you
• can do and how fast. Be sure your
• communications infrastructure is ready to
• handle the new business.

• Name recognition. A strong brand name is
• one of the best defenses against
• mediocre copycats.

• Staffing up. This includes employees but
• also interns and any variety of strategic
• alliances in the key markets you will
• target..... So, is it time yet?