Getting Listed: Using Directories to Raise Awareness of Your Company

Getting noticed is a continual challenge facing all small businesses. When budgets are tight (as they always are) it is necessary to seek out low-cost marketing strategies. Business directories provide just such an outlet and there are many in the music industry.

Here are some general ones you can contact for listing forms. All listings are free. (Note: You may have a number of different components in you or company, each of which deserves a separate listing.

For example, you may have a record label and a recording studio and a music publishing wing. Cover all your bases!)

• The Recording Industry Sourcebook
• (213) 874-5588

• The Yellow Pages of Rock
• (800) 222-4382

• Billboard (variety of directories)
• Fax: (615) 320-5407

• Performance Guide (Variety)
• (817) 338-9444

• Songwriter's Market
• (513) 531-2690 x291

• Int'l Directory of Performing Arts
• P.O. Box 18310, Cincinnati OH 45218

• MIX Master Directory
• (510) 653-3307

• CMJ Directory
• (516) 466-6000